our story 

Since our inception, SERO4 have been identifying gaps in services to women —gaps that make it hard for women to create the life they want.

Over the years we have engaged with numerous women who have had experiences that have impacted their wellbeing. Women have told us that increasing their economic and social independence has been their number one priority. SERO4 wants to help these women thrive.

We searched for a business model and a product that promoted wellbeing and could be easily replicated. THRIVE microgreens is a fresh and healthy concept, growing and selling nutritious, quality and flavourful microgreens from our urban farm. 

We will help women build their own microgreen business, connecting them to their local community. Our concept supports women, our health, our community and the planet.